Marriage And Family By Jenifer Kunz - 858 Words

In the first chapter of Think: Marriage and family, Jenifer Kunz concentrates on the definition of marriage and family, different trends including historical and currents, roles of families in societies and different perspectives on the meaning of family. The introduction begins with the author relating the book to a film called One True Thing. She states early in the chapter that the movie teaches us about family relationships because it centers on bonds between a husband and wife and between a parent and their child. The film shows how certain stressors, such a death in the family put pressure on their dynamic According to Kunz, Britain’s House of Lords has said that a marriage is a voluntary union between a male and a female with exclusion to all others. It does not take into consideration homosexual couples or non-married heterosexual couples who may not receive the same legal rights as married couples do. The different types of marriage include monogamous, in which one pe rson is married to another and neither of them explore other relationships. Unlike a monogamous relationship, those in a polygamous relationship usually have more than one husband or wife. According to the U.S Census Bureau, a family is a group of two or more people, related by blood, marriage or adoption that live together. Kunz feels that this is also a narrow approach to a definition because it does not take into account affiliated kin or family members that may not be residing in theShow MoreRelatedJournal Critique: The Good Wifes Guide Essay1126 Words   |  5 Pageshousehold expenses. The women stayed home (the expressive role), raised the children and took care of the house. Life was very simple. As time went on, the roles of the household began to shift with more and more women were entering the workforce. (Kunz 5-19) The three articles discussed present the differences and surprisingly similarities of past and present households. In May 1955, Housekeeping Monthly published an article titled The Good Wife’s Guide. This article provided eighteen tips forRead MoreI’ve never really known a lot about the interactions of my family, but when I was doing research700 Words   |  3 PagesI’ve never really known a lot about the interactions of my family, but when I was doing research for the genogram project, I noticed a few trends start to emerge. Some of the dominant behavioral patterns found in my family include practicing religion, racism, getting at least a high school education, owning a business, divorce, and cohabitation. On my Mother’s side, religion was a big part of their family. Grandpa was a Pastor and from the mountains of Virginia 1936, so Christianity was passed downRead MoreThe First Child Born On September 11th, 1980, Layton, Utah Essay2065 Words   |  9 PagesThe Beginning I was born on September 11th, 1980 in Layton, Utah. I was the first child born to John William Holbrook and Jenifer Morgan. My parents had been married for a little of a year before they welcomed me into their lives. I don’t remember much from the early years of my life but my parents have told me that I had constant ear infections and didn’t sleep through the night until I was a year old. I ended up having two sets of tubes in my ears and didn’t talk very well until the second set

Analysis Of Dalton Conley s Big Girls Don t Cry Essay

Music has had a huge influence on my life. I listen to music everywhere, in the car, on my way to class, at the gym, etc. The reason I love music so much is because there are so many songs about so many topics. When I found out that we were assigned to write an essay on a song that we loved and relate to a real life issue that we read about in our text, I was excited. I love analyzing the music I’m listening to and making sure I know what the artist is talking about rather than just blindly listening to the song. I chose to write about the song Big Girls Don’t Cry, by Fergie. I personally relate to this song because I went through a breakup in high school and it was a very difficult time for me. I didn’t cry but my whole support system of family and friends expected me to. I think that this song relates to chapter eight in Dalton Conley’s book You May Ask Yourself very well. This chapter is about gender and how the world perceives the idea of gender and ge nder roles. In this song, Fergie describes a girl who has gone through a breakup. This song relates to chapter eight very well because the gender section talks about how women are expected to act and portray themselves. There is a lot of change happening in the country about gender roles and gender stereotypes. People are trying to end gender roles, and expectations of people just because of their gender. I felt that this song would be appropriate to write about since gender issues are very prevalent today. Conley defines

Smoking Preventable Death - Free Essay Example

Sample details Pages: 7 Words: 1953 Downloads: 2 Date added: 2017/09/23 Category Advertising Essay Type Argumentative essay Tags: Smoking Essay United States Essay Did you like this example? Running head: SMOKING: PREVENTABLE DEATH Smoking: Preventable Death It is 2008, my family is gathered in the hospital room listening to a doctor explain how cigarette smoking is the reason for us being here. This is a speech we are hearing for the third time. I had already watched to of my other family members die from disease caused by smoking. This two names were added to the list of hundreds of thousands of U. S. citizens that die from cigarette smoking every year. The fear sets in and I am terrified of what might happen thinking about how precious life is. I find myself asking the questions, why are we not preventing such a preventable death? And how many will die before we do something about it? Even though tobacco companies state that it is not addictive or life threatening, cigarette smoking is highly addictive and kills nearly half of its users, over five million people a year making it the leading cause of preventable death; therefore, those who have not used ciga rettes should never start and those who do need to quit to avoid becoming a statistic. In order to understand how it has come to this point where so many lives are being lost it is important to know where it all began. Ravenholt (1990) provides a history lesson on the origins of tobacco use in America. It all began with the Native Americans who would use it as a remedy for illnesses, aches and pains. Tobacco use increased in the United States during the Civil War. Immediately following the Civil War tobacco factories began to sprout up and cigarette use entered a new era shortly after with the perfection of a cigarette rolling machine. Over the next several year’s production of cigarettes increased to over a billion cigarettes a year by 1890. With more Americans consuming tobacco and cigarettes medical practitioners noticed an increase in disease and illness in its users. Awareness of the possible dangers arose with the clinical observation of prominent individuals exhi biting evidence that they had succumbed to diseases related to smoking. Over one hundred years later the tobacco industry is thriving selling billions of cigarettes every year. This growth has caused nicotine to become the most addictive drug in the U. S. and the leading cause of preventable death, yet tobacco companies deny that their product is addictive or life threatening. Tobacco companies have reached great success and continue this path despite the awareness of the many possible dangers of cigarette use. One way they continue this success is through strategic marketing, targeting a younger population to obtain a possible long-term customer. Tobacco companies have used everything from cowboys to cartoon characters to appeal to their target customers. After these marketing strategies were publicly criticized because they were believed to be targeting youth, tobacco agencies slowly changed their approach. However, these changes applied to the strategy and not the target au dience. The American Journal of Public Health (Ellis and Northridge, 2002) states: Todays tobacco advertising has its own distinct flavor. Gone are the cartoon characters that proved wildly successful in marketing tobacco to youths. In their place are more confusing and sophisticated campaigns, ostensibly designed to reduce the level of direct marketing to adolescents. They nonetheless retain the cunning ability to attract young consumers through deliberate manipulation of antismoking messages. Tobacco companies still have the ability to appeal to adolescent consumers continuing a cycle of gaining customers that they are able to retain many years with such an addictive product. Ellis and Northridge (2002) go on to state, â€Å"Youths throughout the world are subjected to a barrage of images, and many designed specifically to encourage impulse purchasing of tobacco products without attention to legally required health warnings†. So, tobacco companies defend that nicotine is not addictive even though it has been proven through years of research and medical study to cause addictive effects on the brain and changes in our physiology. For those who still do not know what nicotine is the American Heart Association (2010) website provides a simple description of nicotine where it states: Nicotine is an addictive drug. It causes changes in the brain that make people want to use it more and more. In addition, addictive drugs cause unpleasant withdrawal symptoms. The good feelings that result when an addictive drug is present  Ã¢â‚¬â€ and the bad feelings when its absent  Ã¢â‚¬â€ make breaking any addiction very difficult. Nicotine addiction has historically been one of the hardest addictions to break. Many Americans attempt to quit smoking daily with no success. The addiction of nicotine continues to control its users and keep them coming back for more. The American Heart Association (2010) also compares it to other drugs, â€Å"Pharmacological a nd behavioral characteristics that determine tobacco addiction are similar to those that determine addiction to drugs such as heroin and cocaine†. Nicotine’s addictive qualities ensure that users continue to use tobacco and cigarettes but are not the only reason consumers cannot avoid the temptation of â€Å"lighting up†. The unwanted side effects are the other reason that an individual that may want to quit would refrain from following through. American Heart (2010) shows that symptoms of nicotine withdrawal which includes irritability, impatience, hostility, anxiety, depressed mood, difficulty concentrating, restlessness, decreased heart rate, increased appetite, and weight gain. If any American would experience these symptoms when quitting something it would make it very difficult to quit. Nicotine’s effect on the body is not the only reason most cannot resist the urge; the psychological effects also keep many from being able to quit successfully. The eHealthMD provides details on why smoking has such powerful psychological effects stating that: The situations and activities associated with smoking, together with the smokers mood and psychological state at the time, also become linked with its rewards and with the relief of withdrawal. They come to serve as signals or triggers for the urge or craving for nicotines effects (for example, after meals, with coffee or alcohol, when meeting people, working, talking on the phone, and when anxious, angry, celebrating, or having a well-earned break, and so on). The website (eHealthMD, 2010) also shares that smoking is a learning process and in which discovering how to get the most out of the drug and its effects causes conditioning in the user. This conditioning causes users to have several triggers causing the urge to smoke. These triggers can be nearly impossible to avoid making the possibility of quitting even more difficult. The eHealthMD website states that, â€Å"Only 2. 5 percent of smokers successfully quit each year†. Most smokers are only successful in quitting when it has finally taken their life. Many people believe that smoking does not shorten their life span by many years. These individuals believe that they will die near the same age from some other illness or disease. Smokers will on average die 10 to 15 years sooner than they would have from another illness or disease (eHealthMD, 2010). Now that you can see how tobacco companies remain one of the biggest businesses in the world, what can we do to change this fact? It is imperative that we increase the percentage of smokers successfully quitting each year. To do this you can find many resources online that can lead you to help and assistance with this goal. Websites like www. smokefree. gov provide information and options to get you started. Now knowing that tobacco and cigarettes are addictive, many still argue that it is not life threatening. This is believed even though Over 443,000 people die in the U. S. each year; the chart below found on the Center for Disease Control site (2009) provides details of how many deaths occurred due to the various diseases smoking can cause. [pic] More than 128,000 deaths are attributed to lung cancer caused by smoking. In fact, smoking causes more than 80 percent of lung cancer in the United States. Above The Influence is a website is a great resource dedicated to educate and make individuals aware of the dangers of cigarette smoking and overcoming other addictions. Above The Influence (2009) website states that: Tobacco use is the leading preventable cause of disease, disability, and death in the United States. Between 1964 and 2004, cigarette smoking caused an estimated 12 million deaths, including 4. 1 million deaths from cancer, and 5. 5 million deaths from cardiovascular diseases. You may question what about tobacco makes it so life threatening. Up to 90% of lung cancer is attributed to smoking and it greatly increases the chances of heart attack or stroke (Simon and Zieve, 2009). We also learn in the Smoking (2009) report that women who have survived breast cancer have a 120 percent chance of getting it again if they smoke cigarettes. These harmful effects and diseases are caused by the many poisins that are present in tobacco and its smoke. Tobacco smoking contains 69 chemicals that can cause cancer and over 4000 chemicals in the smoke that users inhale. The following illustration found on the New York Smoke Free (2010) website illustrates some of the harmful chemicals found in cigarettes. [pic] It is hard to comprehend how any of us would smoke cigarettes knowing that these chemicals are entering our bodies. Smoking affects our cardiovascular system, bones and joints. It increases the risk of birth defects, diabetes, heart attack, stroke, inflammatory bowel disease, thyroid disease, and age-related disorders. The list could go on and on discussing the risks that smoking causes but I am still researching to find a benefit, it may take awhile. I would often attempt to encourage individuals around me to stop smoking. I now see that quitting is very important but I must also do everything I can to prevent those who do not smoke from ever starting. I often wonder how many of my friends and family would still be here if they had never held a cigarette to their lips. You have heard throughout this paper that it is the leading cause of preventable death in the United States. It was on that day in 2008, my family standing over that hospital bed staring in unbelief at a person who is virtually unrecognizable now with no hair and weighing less than 100 pounds. The many times I heard my parents, mentors, and teachers tell me to never smoke a cigarette ran through my mind. I was thankful that I listened, but unfortunately my aunt did not. The lung cancer that is slowly taking her life also took the life of two of my uncle’s years before. She passes away a co uple days later, adding her to the list of family members and thousands of others lost to the addiction of smoking cigarettes. I vowed that day to do whatever I could to prevent another family member falling victim to this preventable death. This paper is being written for anyone who feels the pressure or influence to try smoking, but more importantly my 23 year old brother and others like him who have fallen victim to the addiction and smoke a cigarette several times a day. It is time for change†¦it is time to quit. References Above The Influence. (2010). Tobacco Facts. Retrieved June 15th, 2010 from https://www. abovetheinfluence. com American Heart Association. (2010). Nicotine Addiction. Retrieved July 17th, 2010 from https://www. americanheart. org Center for Disease Control and Prevention. (2009). Tables, Charts, and Graphs. Retrieved from https://www. cdc. gov EHealthMD. (2010). What is a Smoking Addiction?. Retrieved July 16th, 2010 from https://www. ehealthmd. co m Ellis, J. (2002) Tobacco and the media. American Journal of Public Health, 92, 895. Retrieved July 17th, 2010 from https://www. ajph. aphapublications. org New York State Smokers’ Quitline. (2010). What is in a Cigarette?. Retrieved from https://www. nysmokefree. com Ravenholt, R. (1990). Tobaccos Global Death March. Population and Development Review, 16(2), 213-240. Retrieved from EconLit with Full Text database Simon, H. , Zieve, D. (2009). SMOKING. Smoking, 1. Retrieved June 14th, 2010 from MasterFILE Premier database. Don’t waste time! Our writers will create an original "Smoking: Preventable Death" essay for you Create order

Differnce Between Online and Physical Shopping - 1194 Words

Introduction Online shopping or online retailing is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the Internet without an intermediary service. An online shop, eshop, e-store, Internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping centre As we know that online shopping is the easy way shopping but also there are certain advantages as well as disadvantages. To overcome the technological challenges as well as global challenges most of the business organizations are running towards ecommerce or e-business. For the shopping of the two items I choose malla emporium and†¦show more content†¦3. Conclusion/ Recommendation Based on the project leading individuals to reallocate their time and money resources, this study examined the time and cost attributes of shopping modes, and explored the tradeoff between these two attributes, i.e., the value of time, by assuming that consumers were faced with a shopping mode choice between physical store shopping and e-shopping. The final estimated value of time include two types: the value of travel time to shopping places, physical stores as far as this study concerned, and the value of waiting time for the delivery of purchased products. Of course consumers’ concern toward e-shopping is not only about time and cost. Some psychological aspects, such as information uncertainty and transaction security, have been playing an important role in dominating consumers’ e-shopping behavior, and have been even more widely discussed in the literature. However, ecommerce continues to advance, in speed and security in particular, it is generally believed that online information will be to a great extent improving both in quantity and quality in the near future. By that time, consumers’ negative perceptions towards e-shopping, such as information uncertainty and transaction security, may fade away. If this is going to be true, then consumers’ psychological concern over e-shopping may gradually be disappearing in the future. On the other hand, the economic concern over the travel problem; i.e.,

Organizational Impact Paper Free Essays

The purpose of this paper is to show how to evaluate the impact on innovation through strategies, processes, products and services through three different organizations. The organizations evaluated are Wal-Mart, Barnes Noble’s and the University of Phoenix. As a manager of the in original and companies, it is important that several companies find a system to pursue accordingly and maintain the focus on remaining competitive. We will write a custom essay sample on Organizational Impact Paper or any similar topic only for you Order Now Consumers of all three businesses will profit from innovated options such as keeping the cost of products and services at a lower cost and by offering better options for a price which will enhance savings. Wal-Mart Wal-Mart values the impact on innovation through the quality of the product they sell to the customer. Wal-Mart makes sure that the customer is satisfied with the services rendered. By making sure that the quality is there for the products they sell the latest core principal will make sure that this continues. These core principal deals with the partner ships established with company so Wal-Mart will have good quality products to sell to the customer. By having these core principal the organization will be able to stay open because of the dedication they have to the customer. In order for the Wal-Mart to have these core principal take effect and have customer service improved to customer delight. Wal-Mart organization will have to implement a customer satisfaction survey line. This will have each store accountable for the services being provided to the customer. If the customer is happy for the service being provided the customer can call the hotline and let someone know about their situation. This will give a good learning tool for the store and local stores to improve on the situation that has happen so they can avoid it in the future. The way this can be enhanced is by having area coaches look in to the situation and ask what can be done better. By knowing and understanding the problem people can learn  from it and teach the associates how these mistakes were done and what was corrected. This type of quality planning will move the company forward and not be left behind. Barnes and Nobles The Barnes Noble’s impact on strategy is to take advantage of the technology that improves the quality of the company’s infrastructure, products and services may have risks associated with. One possible risk can be the data privacy and information security (Barnes Noble, 2010). Consumers may now buy books or e-books through entering their credit cards or bank accounts online. Another risk can be the consumer spending patterns. The consumers’ demand for products may be low, and can therefore result to decrease in sales and net income of the company. Competition can also be a risk associated with the initiative. For example, Amazon also has a product similar to Nook, which is the Kindle e-book reader. However, Barnes Noble also has products that no other company can offer, such as the amount of free e-books that the company offers to those who purchased their products. As long as these risks, initiatives, and the financial planning are effectively managed before a problem occurs, there would be a greater success in implementing the strategy of the company. University of Phoenix The University of Phoenix impact on strategy, process, product, or services in the education service over 22 years; they offer an array of classes with flexible schedules. An individual can acquire an Associate, Bachelor, or Masters Degree, and Doctoral degrees to certification and single courses. Another advantage the university offers is smaller online classes opposed to larger in class classrooms. The University of Phoenix hires faculty with real-world experience, and degree programs developed on relevant and effective learning for a quality education. The university is convenient for many students offering online and evening classes making it possible for those who work to have a chance to complete their education. The University of Phoenix is one of the nation’s largest private universities located in Phoenix, AZ with more than 200 university locations worldwide. Classes are online for individuals with a schedule that would  conflict with the campus class schedule, or for anyone that just wants to obtain a degree online. The university is online in most countries around the world that makes for a diversified classroom setting. The online classroom offers easy access to the online Library, grammar, spelling, and writing aides. Above all the classroom comes to you right on your computer, and you can do the online classes in the comfort of your own home while sitting in pajamas. The tuition for the universities online program versus college campus does initiate a higher price for a credit hour. The cost is justified with the cost of high technology, and the infrastructure. The university uses the profits made and re-invests it in the infrastructure to improve the online interaction. An individual is also able to apply for student loans, check on grants, and check with the school for any reduction in tuition fees. The University of Phoenix is consistently doing online advertising with side window ads grabbing an individual interest with the ad stating the question â€Å"Would you like to go back to school, and earn your degree? You may be able to go for free.† The University of Phoenix advertises on the television from time to time, and on the car radio with commercial ads. The university receives several referrals from university alumni, and from students who attend classes working on a degree. Word of mouth is a very powerful advertisement among friends and family then they go and tell their friends and family making word of mouth a powerful way to advertise. The University of Phoenix has grown into a large for profit educational institution although they had problems in the past they are slowly coming back from these unfortunate times. The university in the past has chosen many marketing strategies, and competing as a For-profit educational market. Segmentation of potential target markets such as consumers, business, and international is a very important process because not all the segments of a market are effective in a business’ needs. Here is where the evaluation of the market segment size and growth, structural attractiveness, and company objectives and resources will require analyzing carefully by management. Conclusion Throughout the past decade, innovation on several organizations has shown a profit with an abundance of success to many customers and owners. The originality of the improvements is performing very well as the customers and owners are quite pleased with the outcome. The consumers’ demand for products may be low, and can therefore result to decrease in sales and net income of the company. Competition can also be a risk associated with the initiative. How to cite Organizational Impact Paper, Papers Organizational Impact Paper Free Essays Organizational Impact Paper University of Phoenix Cathy M. Espy-Cook OI/361 Innovation, Design, and Creativity for a Competitive Advantage John Fleharty December 6, 2010 Organizational Impact Paper The impact that innovation has on an organization is significant. Defining what innovation, creativity, and design are to and organization and the impact it can have on an organization. We will write a custom essay sample on Organizational Impact Paper or any similar topic only for you Order Now When an organization looks at innovation the company should be looking for a new way to do something.To expect change in innovation cannot be avoided in this changing and competitive world of business, changes will always be necessary to stay competitive. The three organizations I have chosen are Southwest Airlines, IBM Corporation and Motorola Company let see how innovation impacts these organizations. In 1971 an airline company named Southwest Airlines was born. The company stated with very little money but had some fame. Some of the advancement that made Southwest Airlines popular is their lower fares, the frequency of flight availability and on time arrivals, and an outstanding safety record.Southwest was always thinking innovation some years back southwest was thinking of the future and ways to keep their airlines in the forefront in the airlines industry the airlines purchased jet fuel at a lower price for future use, this was smart innovative and creative thinking on their behalf. â€Å"Tickets less travel, use of the internet, booking amp; tracking trips through the website are the other innovative policies that ease the business operation of the company† (Brainmass, 2008 pg. 1).Southwest Airlines has managed to be innovative on a couple of fronts the organization has developed a strategy to offer low fares and it has helped to streamline the operations. Another example is that Southwest uses only one type of airplane that is the Boeing 737s all the planes are indistinguishable with the flight instruments, â€Å"this saves time and money by simplifying training. Pilot, flight attendants, and mechanics only need to know procedures for a single model of Boeing 737† (Brainmass, 2008). Furthermore, as the country has faced some rough economic times especially is the airlines industry Southwest has managed to remain at the top in sales, customer service, lower fares, and on time arrivals. Southwest has purchased newer aircraft and aviation technology to improve performance and reduce overhead cost. Motorola was born on September 25, 1928 by Brothers Paul and Joseph Galvin the original name of the company was Galvin manufacturing Corporation in Chicago, Illinois. Motorola has been committed to innovation in communicates and electronics for the past 82 years. Their impact has been enormous.The company has been a solid innovator in the area of mobile communications. Motorola innovative impact has led to untapped opportunities all over the world. With the broad range of expertise in engineering and technology the company has certainly become and innovative leader. â€Å"So the company also takes the advantages of the new technology innovation in order to improve the efficiency and quality of the products. By utilizing the efficiency of the workforce, the company can posses the highest quality products and control over the 45% industry all over the world† (Brainmass, 2008, pg. ). In Motorola’s case the external factors are important in their innovative impact, their opportunities and threats can depend upon the external strategy that is in place. These factors can change in accordance with the change business environment, the competition and the various innovations that the company has in place. It is vital for Motorola make changes in their strategy plan and do it according to the changes that take place in the external environment. IBM International Business Machines Corporation has been a leader in the computer technology industry since the 1950s.The innovative impact that IBM has had since the 1950s has been significant and creative. Their computer innovations cover hardware, operating systems, and various applications, (for example) in the 1960s IBM developed COBOL it was one of the first and most popular language until the 1980s. By 1981 IBM introduces the personal computer with the Intel 8088 processor, which is in use in the majority of personal computers today. IBM provides elite innovation services and products to its clients. † IBM innovates with Eamp;TS to hold a new innovation standard called Innovation Networks i. . a new market ecosystem that allow firms to merge effortlessly. By tapping Eamp;TS’ Innovation Network services, firms can reduce product development costs- Clients can save costs by leveraging IBM’s existing IP instead of designing from scratch† (Brainmass, 2008. ). This method helps to decrease the time-to-market and the methods and processes that Eamp;TS uses such as six sigma and integrated product development helps the clients with his or her product development and reduces the snags and increases time-to-market. Gain on demand access to critical IP and specific engineering skills- Since, electronics and software are increasingly used in cars, planes and telecom equipment, OEMs need to make up for the lack of in-house expertise in chip design or embedded software development through IBM expertise† (Brainmass, 2008. ).References Sharma, A. (April 7, 2008) Brainmass retrieved from online on December 5, 2010 http://www. brainmass. com/instant/? id=3b2fbc053645893ed528211454373ab1amp;action=viewamp;posting_id=174980 How to cite Organizational Impact Paper, Papers

Target Market Analysis of a Product for Samsung - myassignmenthelp

Question: Discuss about theTarget Market Analysis of a Product for Samsung. Answer: Introduction The product that has been selected for the purpose of deciding the appropriate consumer segment is Samsung 78 Curved 4K SUHD HDR Smart LED LCD TV. The segmentation of the consumers of this product will be decided in the analysis. The segmentation will be based on the psychographic, demographic and usage rate related factors of the consumers. Analysis of the consumers The consumers of the product of Samsung will belong age group of 25 and above. The people who are aware of the latest technologies and are attracted towards the high quality and high cost based products will be a part of the consumer segment of Samsung. The usage rate of high technology based products is high among the customers who belong to this segment. The Roy Morgans Vale Segment is based on the different segments of consumers who show different types of behaviour towards the products that are manufactures by the companies. The product of Samsung which is being analysed in the discussion is related to the customers who belong to the Socially Aware group. These are people who believe in purchasing the products that are based on the latest technologies (Cross, Belich and Rudelius 2015). These consumers are well-informed about the products before they take the decision to purchase it. They have the most in-depth news about the products that are being launched in the market. These people mainly have a sense related to social responsibility and they try to convince others about the benefits about the new product that is being marketed and introduced in the industry. Positioning map of Samsung Source Created by author The major competitors of Samsung in the high quality and high price range are LG and Sony. These products give huge competition to Samsung in the market. The price related competitors of Samsung on the other hand, are Micromaxx and Panasonic. These companies provide the products with same features in low prices. However, the quality of these products are also quite low (Dibb and Simkin 2016). References Cross, J.C., Belich, T.J. and Rudelius, W., 2015. How marketing managers use market segmentation: An exploratory study. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 531-536). Springer, Cham. Dibb, S. and Simkin, L., 2016. Market segmentation and segment strategy.Markefing theory: A student text, Sage, Los Angeles, pp.251-279.

Deployment and Operations Committee †Free Samples to Students

Question: Discuss about the Deployment and Operations Committee. Answer: Introduction: The best interface for a system is no user interface, this theory has been a recent craze among the software or application developers. This concept circumvents the fact that the utility of an application can be improved even without the implementation of an interface. There are numerous examples that prove the validity of the statement mentioned above. One of the examples is as provided below (Johnson, 2013). In recent years, several car companies have developed applications for smart phones that facilitate the consumers of their car to unlock the doors of the cars remotely (Barga, Fontama Tok, 2015). The unlocking procedure follows the following steps: The following procedure lets the driver to open the car door and enter the car using a Smartphone latest application that involves 13 steps to complete. The application compels the driver to use the phone. The driver even must take the pain to learn a new interface and all its functionalities (Paparo Martin-Delgado, 2012). Moreover, the experience is designed around the flow of the computer, instead of the flow of a person. However, it can be arranged that eliminating the UI from the above-mentioned process reduce the complete procedure to only three steps: The simplicity can be achieved by many processes, which is possible without the involvement of any user interface. Sophisticated technologies like motion sensors, proximity sensors and biometric plates can be used for achieving this objective. Proximity sensor integrated to the locking mechanism of a car can detect the presence of the registered driver within a specified range around the car and unlock the door automatically. The door lock of the car can also be equipped with biometric sensors that only open when the registered fingerprint of the driver is placed on it (Paparo Martin-Delgado, 2012). The process shown in Figure 2 reduces the complexity of the steps in Figure 1 yet improves the experience of the driver. All of this is achieved without the use of any UI. Therefore, the validity of the statement is thus proved by the example. Applications without UI have a variety of utility in todays world ranging from domestic to organisation. One of the remarkable utility of such application can be found for the daily works of the visually disabled people. These types of applications help the blind people to perform various digital functions through gesture and voice processes like making calls, composing and sending mails, receiving or reading mails, listening to music, browsing the web and such (Paparo Martin-Delgado, 2012). To accomplish an application without UI, it is required to integrate an application with sophisticated Artificial Intelligence (AI).Recent examples of AI integrated smart applications are Magic, Operator, M by Facebook, Cortana by Microsoft and Google Now or Google Assistant by Google. These applications provide almost unlimited option to perform digital functions without involving any UI (Paparo Martin-Delgado, 2012). The specifications of three types of twisted pair cables are as given below: CAT 5e 100 MHz UTP is used for 100 Mbps through 1Gbps Ethernet 1 100 m LAN applications. CAT 6 250 MHz UTP cable supports 10 Gbps short length applications from 35 55 m, which depends on crosstalk environment. CAT 7 600 MHz is an individually STP cabling used for 10 Gbps 100 m Ethernet LAN applications with better control performance in crosstalk than the CAT 6a type (Wessemann et al., 2015). The specifications of three types of coaxial cables are as given below: RG 6/UQ is a quad shield variant of RG 6 that has four layers of shielding. It has an impedance of 75 ohms. RG 7 loses less data at higher frequency for cables used in television, satellite and modems. It has an impedance of 75 ohms. RG 8/U is used in amateur radio. The Thicknet is similar (10BASE5). It has an impedance of 50 ohms (Nordebo et al., 2013). The specifications of three types of fibre optic cables are as given below: The composition of a multimode fibre optic cable consists of a core of large diameter. It has multiple pathways of light medium. It is generally available in two core sizes that is, 50 and 62.5 microns respectively. It is used in general information and applications related to voice fibre such as attaching segments to a network whose utility is in existence, and in applications that are small developments like alarm systems. LED or laser light medium is used by multimode cable core of both size (Agrawal, 2012). The core of a single mode cable is made of glass and its size ranges between 8 10 microns. The size of the core is small compared to that found in the multimode cable. It has a mono light pathway. The range of a single mode fibre optic cable is 50 times more than the multimode cable. It is generally applied in applications that requires high bandwidth range for its operation and in strong network connections that is spread over a wide range of area (Agrawal, 2012). Laser optimised 10 Gb fibre optic cable is a multimode cable variant that has marked fibre optic cable of refractive index profile in each assembly. Its utility is in premise networking applications that include large bandwidth (Agrawal, 2012). The following table shows the comparison between Video Tracking, Sensors used in Internet of Things (IoT) and RFID in relevance to their respective advantages and disadvantages (Xia et al., 2012). Advantages Disadvantages Uses Video Tracking Technology Helps to maintain visual records Aids in providing video evidence against criminal activities Easy to compromise High expenditure in installing Causes privacy issues for general people Video Tracking finds its utility in domestic as well as organisations for the purpose of security. Temperature Sensors It is very sensitive Cost of installation is less It can be surface mounted Accuracy is high Heats up on its own automatically Fails to detect moisture The utility of a temperature sensor is generally found in thermostat devices or semiconductors of high sensitivity. Pressure Sensors Requires less cost to implement Has the capability to adapt to various applications Has high output of signal level Uses robust technology The sensor is highly sensitive to vibrations Moving objects are difficult to detect These sensors are generally used in devices that uses a touch enabled screen Proximity Sensors Has the ability to remain functional in adverse weather conditions Have high accuracy rate Switching rate is high Has limited range of operation Is limited to detect targets of metallic composition The retail industry uses these sensors to track the customers in a chosen proximity and transmit offers in mobile phones. Optical Sensors Has immunity towards electromagnetic interference or noise Has a wider coverage area Very portable to carry and use Has immunity towards heat and chemical reaction Has high sensitivity Provides complete electrical resistance from high voltage electrical sources Sustains loss due to coupler Suffers loss due to scattering and absorption Suffers Impurity, Insertion and Reflection loss Receives interference due to multiple effects Is utilised in IoT technologies, aerospace, healthcare, chemical and energy platforms RFID Is capable of storing information A consumer can be tracked with the RFID tag integrated with the purchased device Versatile technology RFID implementation is very expensive Development of the program requires sufficient time External electromagnetic interference affects the scanning range of an RFID reader Has a very limited range of 3 meters Causes privacy issues Has a vast utility in retail and other organisational sectors as well as in educational institutions Table 2: Advantages, Disadvantages and Uses of Video Tracking Technology, Sensors of IoT and RFID Technology (Source: (Xia et al., 2012)) The various threats to security in association with the implementation of Internet of Things Technology that can be violated to harm consumers are as follows: Creating safety issues Enabling unauthorised access and use of personal data of consumer Allowing to carry out attacks on other systems Nevertheless, other security issues can be addressed in relevance to the implementation of IoT technologies such as direct gathering of important personal data such as bank account details, location, health information and other such information regarding a user (Kumar Patel, 2014). This paradigm enables a unidirectional communication from a single publisher to multiple subscribers. A subscriber expresses its interest towards a specific category or class of data to the publisher, which the publisher acknowledges and transmits the same to the interested subscriber whenever available. According to Nielsen who formulated the Law of Internet Bandwidth, the internet connection speed of a heavy user of internet increases by fifty percent per annum (Zhao et al., 2013). Moore analysed the statistics of growth of transistors in his time and postulated that the quantity of transistors per square inch on integrated circuits will double per annum starting from the year of its invention (Zhao et al., 2013). Both the laws of Nielsen and Moore postulated laws related to technologies that have Internet of Things Platform (Zhao et al., 2013). References Agrawal, G. P. (2012). Fiber-optic communication systems (Vol. 222). John Wiley Sons. Barga, R., Fontama, V., Tok, W. H. (2015). 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